Direction / Product
DIR
Portrait / Archive H-01
Project ownership: Product direction
Cali Castle
Creative & Product Lead
12+years
Founder & CEO at Zolplay
Cali connects product judgment, creative direction, and technical delivery. He sets
AINOTE's direction and stays accountable through launch.
Selected proof
- Projects
-
Niantic, Starbucks, Google ATAP, Microsoft Mixer
- Shared work
-
Apple App Incubator, Antigravity, Berkeley Summit House
- Owned reach
- 27K X followers, 10M+ monthly views
- AINOTE remit
-
Product direction, visual direction, delivery accountability
Engineering / Delivery
ENG
Portrait / Archive H-02
Project ownership: Engineering
Will Xiang
Engineering Lead
11+years
Founding Engineer at Zolplay
Will owns architecture and production quality. He helped lead HiDock and turns
ambitious design into fast, maintainable interfaces ready for launch.
Selected proof
- Product
- Apple App Incubator
- Leadership
- HiDock
- Long-term
-
Live Aware, three-year product design and engineering engagement
- Shared work
-
Insta360 Antigravity drone website, Berkeley Summit House
- AINOTE remit
- Shopify Plus and Impact theme implementation
Design / Systems
DES
Portrait / Archive H-03
Project ownership: Design
Founding Designer at Zolplay
Sonia turns product strategy into a precise visual system across every page, state,
and launch surface.
Selected proof
- Product
- Apple App Incubator
- Hardware
- Insta360 Antigravity drone website
- Brand + web
- Berkeley Summit House
- AINOTE remit
-
Core-page design, web visual system, reusable sections
